Health and wellness is an important element of our lives. So it's no surprise that the industry was worth close to $5 billion in 2022 in the US alone. The size of this market, however, means competition is fierce. Small margins can make a big difference, so it’s crucial that you’re always looking to make headway. One of the simplest ways to push your business forwards is with a health and wellness virtual assistant.
What is a Virtual Assistant?
The ever increasing popularity of virtual assistants may have been grabbing the headlines for several years. But not every business is aware of what they are. In short, a virtual assistant does everything an in-house assistant does, but they do this from a remote location. All a virtual assistant needs to get to work is a high-speed internet connection and a PC. And, best of all, virtual assistants can save businesses up to 78% in operating costs.
What Types of Virtual Assistants Are There?
The health and wellness industry is perfectly summed up by one word: variety. A health and wellness business has a huge range. From a personal trainer through to a nutritional therapy service and even a Pilates studio. The sheer range of examples is breathtaking and underlines just how big an industry it is. However, these diverse businesses share one thing in common: they strive to deliver world class customer service. In the modern world, though, this can be tough due to the competitive market. This is where a health and wellness virtual assistant can make the difference.
The key thing to remember with a health and wellness virtual assistant is that there isn’t a specific one-virtual-assistant-fits-all. Each health and wellness business will have different needs. Thankfully, there are a wide range of virtual assistants available to suit every business:
Administrative assistant:
perhaps the most versatile and vital assistant, a virtual administrative assistant will take the pain out of your administrative load. Mostly supporting managers, these assistants typically take on a diverse range of duties. So, for example, if you need someone to schedule in appointments with clients or manage emails or compose letters, this is where a virtual administrative assistant will step in.
Social media assistant:
there are around 4.5 billion global social media users, so it’s a landscape full of marketing potential. Unfortunately, business owners struggle to find time to maintain their social media. Luckily, virtual social media assistants provide the perfect solution. Capable of working with all the major social media platforms. This type of virtual assistant will manage campaigns and ensure highly tailored content is posted at the perfect moment.
Customer service assistant:
a business is nothing without its customers, and that’s why it’s paramount you have customer service assistants on hand. However, there’s no reason why they need to be based in your office. Instead, you can employ virtual customer service assistants. From a remote location, this virtual assistant will be able to take incoming calls and emails. Which deal with customer concerns, provide details on your products and help deal with customer account queries.
Website management assistant:
every modern business needs to back their efforts with a website, but the skills required for managing a website are very niche. It’s unlikely your existing employees will possess these skills, so it makes sense to turn to a virtual website management assistant. These virtual assistants will be able to create new content, update pages and troubleshoot any website errors.
Sales assistant:
given the near $5 billion worth of the health and wellness industry. It comes as no surprise that sales are central to its day-to-day operations. Therefore, whether it’s selling training packages, equipment or upselling, it’s vital your focus remains trained on sales. And a virtual sales assistant can help you maintain this focus. Taking charge of creating quotations, sending out sales literature and invoicing customers, this virtual assistant will push your revenue upwards.
Bookkeeping assistant:
it’s essential that the owners of a health and wellness business know exactly what’s happening financially in their organization. The problem is that bookkeeping can be a time-consuming and complex affair, one which requires high levels of concentration. But this can quickly be delegated with a virtual bookkeeping assistant on board. This virtual assistant will be able to support a wider accounts team and ensure that financial records – such as tax returns and balance sheets - are kept up to date.
Virtual receptionist:
phones remain a major player in the world of business communication, so this is an area where a health and wellness virtual assistant can make a difference. Rather than having an in-house receptionist who takes up valuable office space, you can quickly and easily outsource these duties to a virtual receptionist. Not only will they be able to deal with incoming calls, but they will also have the capability to deal with incoming emails.
eCommerce assistant:
with 218.8 million US consumers expected to shop online in 2023, eCommerce represents a fantastic opportunity for health and wellness businesses to reap financial benefits. Nonetheless, eCommerce is a full-time concern, and it pays to have a virtual eCommerce assistant behind this endeavor. This type of virtual assistant can take charge of listing products, managing inventories and create product descriptions.
Graphics design assistant:
visuals are crucial when it comes to promoting your business be it through your website, brochures or advertisements. And, don’t forget, visual images are processed by the brain within a matter of milliseconds, so you need your graphic designs to deliver. Accordingly, taking on a virtual graphics design assistant makes sure your marketing materials receive the dedication they need to be a success.
Virtual Assistants Are the Way Forwards
The magic of a health and wellness virtual assistant is that there’s one available for every aspect of your business. No longer do you need to struggle to find the time to complete that never-ending list of crucial tasks. Instead, you can align yourself with a team of virtual assistants who can take these responsibilities on with ease. So, if you’re looking to step into this brave new world of productivity, just contact Pineapple to discuss your needs.
