The world of entrepreneurship has been transformed by the innovation and rise of women owned business successes. In 2025, female entrepreneurs have the ability to break barriers and shake up the business landscape, delivering fresh ideas and strong leadership across multiple industries. From tech startups to sustainable fashion brands, women are driving change and proving that gender is no obstacle to business success.
Pineapple wants to not only celebrate this success but also empower women to optimize their productivity and elevate women owned business models to new highs. This is why Pineapple is going to explore some of the most successful women owned businesses of 2025, the upcoming trends which will affect female entrepreneurs, and how virtual assistants can support business growth.
The Rise of Women Owned Business Success
Over the past decade, female entrepreneurs have achieved significant success, reshaping the business landscape with a fresh perspective and contributing towards the global economy. In the US, women own around 42% of all businesses, contributing nearly $2 trillion to the economy. Theses remarkable figures demonstrate the impact and achievement of female entrepreneurs.
But what’s fueled this growth in women owned business models? Well, there are numerous factors which come into play which have levelled the playing field. For one thing, technological advancements have enabled women to have unprecedented access to global markets, resources, and labour. Secondly, women have been able to take advantage of government initiatives and grants to start and scale their businesses. Finally, networking organizations like the Women’s Business Enterprise National Council (WBENC) and SheEO have provided essential support.
What are the Women Owned Business Successes of 2025?
You don’t have to look far to find a successful female-fronted business. In every town across the country, more and more women-led businesses are opening and contributing heavily towards the economy. To highlight the impact that these female entrepreneurs are making, Pineapple’s going to show you six of the most successful:
The Sill - Sustainable Indoor Gardening
Founded by Eliza Blank, The Sill has revolutionized the way people tackle indoor gardening. By making houseplants accessible to all, regardless of their experience, Eliza Blank and The Sill has enabled their customers to cultivate green spaces. With their curated selection of plants, stylish planters, and expert guidance available for customers, The Sill has become a wild success. And Eliza Blank shows no signs of slowing up - The Sill is determined to both grow its community and remain a relevant commodity.
Blueland - Sustainable Cleaning Products
Helping to disrupt the cleaning industry with an innovative approach to sustainability, Blueland was founded by Sarah Paiji Yoo in 2019. The company’s objective is to eliminate the need for single-use plastic bottles – it does this by offering tablet-based cleaning solutions which dissolve in reusable containers. Over the past six years, Blueland has built a loyal customer base and spread its business vision internationally. With Blueland going from strength to strength, Yoo is keen to stress the importance of productivity for women owned business models.
Rent the Runway – Affordable Fashion
The brainchild of Jennifer Hyman, Rent the Runway seeks to transform the way in which women can access high-end fashion. Working on a subscription-based model, Ren the Runway ensures that luxury fashion is readily available and affordable, all while reducing fashion waste. Despite being launched in 2009, Hyman continues to innovate with sustainability and this success is highlighted by an increase in subscribers throughout 2024.
ThirdLove - Inclusive Lingerie
Founded in 2013 by Heidi Zak, ThirdLove has set a new standard for the lingerie industry by prioritizing comfort, inclusivity, and fit for women. Taking the innovative step of introducing half-cup sizes and its data driven Fit Finder tool, ThirdLove has revolutionized lingerie shopping for women. ThirdLove continues to lead on size diversity, with a keen emphasis on adaptive lingerie to suit every body type. As with most forward-thinking businesses in 2025, ThirdLove also prioritizes sustainability.
Bumble - Dating for Women
Bumble is a unique dating app, founded by Whitney Wolfe Herd, which puts women in the driving seat by giving them the power to make the first move. Since it was founded by Herd in 2014, it’s evolved to become a comprehensive social networking platform which includes Bumble BFF for friendships and Bumble Bizz for professional connections. And with Bumble looking to integrate AI tools and ID verification in 2025, Bumble has a clear trajectory for growth in its sights.
Glossier - Beauty Brand
Glossier has transformed the beauty industry with its minimalist, back-to-basics philosophy towards skin care and the consumer. Emily Weiss founded Glossier in 2014 and, since then, has leveraged social media and influencers to create an in-demand brand which millennials can’t resist. 2025 sees Glossier hitting new highs with the recent release of two new fragrances in quick succession, creating major hype and headlines to keep Weiss’ brand in the spotlight.
Challenges Facing Female Owned Businesses in 2025
Despite the advancements in success and equality, the women owned business model still faces a number of challenges in the modern business world. Here are some of the key challenges facing female entrepreneurs in 2025:
Limited Access to Funding
Women-led startups tend to receive less funding than their male counterparts, highlighting the need for more parity when it comes to investment practices. Investors often favor businesses run by men, even though there has been a rise in female-focused investment funds and grants. Alternative funding methods like crowdfunding and angel investing have gained traction, but they’re not always enough to help women scale their businesses. While this remains the case, the funding gap will remain a critical issue.
Gender Bias
In almost every industry, gender bias presents a major problem for the growth of women owned business successes – even in female-dominated workplaces. This makes it harder for female entrepreneurs to garner the same level of credibility and respect as men. Women often face skepticism about their ability to lead and have to work twice as hard to prove themselves. Additionally, the age-old societal expectations relating to family responsibilities places extra pressure on female business owners.
Lack of Representation and Mentors
Another major obstacle for women in business is the lack of representation in leadership roles and industries traditionally dominated by men. Accordingly, female entrepreneurs often struggle to find role models and mentors who can provide guidance and support. This can have a negative impact of the growth of women owned business successes. In particular, industries such as technology, finance, and STEM all struggle to represent women, limiting their access to key networking opportunities.
Work-Life Balance Pressures
Many female entrepreneurs face an ongoing struggle of balancing their work responsibilities with family duties. Unlike male business owners, women are still expected to bear the bulk of caregiving responsibilities, whether for children, elderly family members, or household management. With affordable and accessible childcare often being out of reach, many female entrepreneurs are forced into scaling back their business ambitions or risking burnout.
Trends Shaping the Future for Women Entrepreneurs
If you run a women owned business, then you’ll be well aware of the challenges you face on a daily basis. Nonetheless, understanding the trends unfolding in the business world can help you tackle these challenges head on. The most important trends to take note of are:
Increased Access to Funding
Historically, funding for female-backed ventures has presented a major obstacle. But times are changing. Initiatives focused on empowering female entrepreneurs are becoming more prevalent, with the Female Founders Fund, Backstage Capital, and the Tory Burch Foundation all offering exciting funding schemes.
Sustainable Practices
More and more consumers are looking to align their loyalties with socially responsible and environmentally friendly brands. Blueland and Rent the Runway are two examples of how adopting eco-friendly initiatives can foster sustainability while also delivering profitability. Therefore, in 2025, expect to see more women owned business ventures which prioritize sustainable and ethical business practices.
AI Technology
AI is revolutionizing industries, and women-owned businesses are no exception to this trend. From AI-powered customer service chatbots to personalized shopping experiences, technology can enhance efficiency and maximize customer satisfaction. Companies like Bumble are already exploring AI to optimize their services and it’s a trend which many others will need to adopt to stay relevant and customer focused.
Community Driven Brands
Building engaged online communities has become a crucial strategy for female entrepreneurs. Brands like Glossier and The Sill have successfully built loyal customer bases by prioritizing authenticity, interactive content, and social media engagement. In 2025, women-led businesses will be focusing more on meaningful connections rather than traditional advertising.
How Can a Virtual Assistant Help Women Owned Businesses?
With female entrepreneurs looking to scale and grow their businesses in 2025, it’s essential that they have plenty of help to avoid stumbling into burnout. But where can you find this help? And how do you make sure it’s of the highest quality? The answer’s simple: hire a virtual assistant. An innovation in modern staffing, virtual assistants have experienced a steady rise in the last decade, with the pandemic establishing them as an essential business resource.
Bringing a virtual assistant into your business enables you to reclaim valuable time for strategic and operational decisions by delegating the following duties:
Operations and Administration
Virtual assistants play an important role in handling daily operational and administrative tasks, allowing female entrepreneurs to focus on business growth. A virtual assistant can easily manage emails, schedule appointments, and handle customer inquiries efficiently. By streamlining these processes, virtual assistants ensure that businesses run smoothly, professionally and remain organized.
Marketing and Social Media
A strong online presence is vital for business success in 2025, and virtual assistants can help you achieve this by managing social media accounts, creating content, and engaging with your audience. They can schedule posts, respond to comments, and analyze engagement metrics to improve future marketing strategies. Finally, their expertise in content creation and digital marketing allows female entrepreneurs to maintain an active brand presence.
Customer Service
Female entrepreneurs are very busy individuals, meaning that it’s impossible for them to take on every task in their businesses. A key example is customer service, an essential but time-consuming duty. Luckily, virtual assistants can assist by responding to customer inquiries, troubleshooting issues, and delivering quick resolutions. Their support helps build customer trust, satisfaction, and frees up female entrepreneurs to focus on their main goals, leading to long-term business success.
E-Commerce Support
For entrepreneurs running online stores, virtual assistants represent a secret weapon for managing product listings, updating inventory, and processing orders. They ensure that product descriptions are optimized, stock levels are maintained, and transactions are completed smoothly. By taking care of these backend duties, virtual assistants help e-commerce businesses operate efficiently and guarantee satisfied customers who receive the service they deserve.
Where Do You Find a Virtual Assistant?
A virtual assistant sounds like a sure-fire way to transform any women owned business, but where exactly do you find these digital marvels? And how do you make sure you’ve got the perfect fit for your business? Well, this is where Pineapple comes in – we make hiring quality virtual assistants look effortless.
With years of experience in the industry, we know exactly what it takes to match businesses with the best virtual assistants. Even better? This premium quality doesn’t have to come with a premium price tag. Our unbeatable flat rate of just $8 per hour ensures you get exceptional support without worrying about hidden fees, long-term contracts, or surprise charges.
So, you next step is easy - let Pineapple connect you with the perfect virtual assistant for your needs. Click here to get started and take your business to the next level today!
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