The internet has the potential to supercharge the performance of your law firm. But it's not as easy as it sounds. You need to know the exact strategies and best practices to promote your law firm online. And these aren't common knowledge among most law firm owners. Therefore, you need to come to someone who knows how to achieve this. And Pineapple is the perfect VA company to help you.
Why Should You Promote Your Law Firm Online?
The internet has changed the way in which businesses promote themselves. Whether you're a major corporation or someone running your business out of a condo, the Internet can make a huge difference. But why is this? What is it about the internet that gives it this marketing magic? Well, the main reasons are:
People are online:
The internet has become a huge draw across the globe, with up to 5.3 billion people regularly accessing it.Sure, many people are logging on to play games and update their social media accounts, but just as many are searching for a product or service. This is why you should be learning more about the best practices to promote your law firm, it gives you the opportunity to connect with a huge audience.
It's a level playing field:
Regardless of the size of your law firm, establishing a presence online instantly makes you more competitive. And this is all because the internet is a level playing field. Larger corporations can't squeeze you out of the internet, everyone can sign up and start taking advantage of the huge audiences on offer.
You have competitors:
The internet may be a level playing field, but you still have competitors. And you can bet your bottom dollar they're already working at carving out their online presence. So, you need to join them. As soon as possible. Otherwise, you run the risk of being left behind.
It was made for targeting:
The beauty of the internet is that it's perfect for targeting specific markets and demographics. You can literally direct your marketing efforts towards the exact people who are most likely to convert. In the physical world, achieving this is highly difficult. But, in the digital world, algorithms can be employed to make sure your marketing efforts land with the people who need them most.
You can analyze your campaigns:
All Internet marketing is built upon data, lots of data. And all of this data can be used to closely analyze your marketing campaigns. This means that, if you're trying to evaluate the best practices to promote your law firm, you have a wealth of data at your fingertips to determine what works and what doesn't.
So, as you can see, the internet is ripe and full of potential if you're looking to push your law firm forwards. The next thing you need to do, of course, is take advantage of this.
What Are the Best Practices to Promote Your Law Firm Online?
The internet, as we know it, has been in the mainstream for around 30 years now. During this time, it's evolved and changed significantly. And the good news is that this variety provides you with plenty of opportunities. However, it helps if someone can provide you with a shortcut to this information. Luckily, you've come to a VA company who has this information at their disposal.
After careful consideration, we've handpicked these selections as the 10 best practices to promote your law firm online:
Use online directories:
One of the best ways to get started is by joining up with online directories such as Google Business and Yelp. These platforms give you the opportunity to design a profile which can easily be accessed through Google searches. Better still, when listed on Google Business, your law firm address details can be used to pinpoint your location on Google Maps. These online directories are free to join and easily represent one of the best practices to promote your law firm online.
Embrace social media:
With social media platforms attracting combined audiences of up to 4.8 billion users, the incredible marketing power of social mediashould never be underestimated. And, used correctly, it can have a major impact on your law firm. So, if you want to succeed, you'll need to design a social media strategy which maximizes your exposure. This means making social media posts that cover staff updates, successful cases, and promotional offers to catch the eyes of potential customers.
Shareable content:
If you want word of your law firm to spread, it pays to make your online content shareable. By taking this approach, you're simplifying the process by which people can share your content e.g. pasting links into emails or social media posts with just one click of a button. This ensures people are more likely to share your content as it's much easier than manually creating an email or post to share.
Use SEO:
Search engine optimization (SEO) is one of the best practices to promote your law firm online. SEO is the practice by which you use tips and tricks to improve the web traffic visiting your website. These techniques can involve targeting specific keywords, making your website more user-friendly, and, of course, providing content that is rich in quality. Good quality SEO has the potential to help your website rise up the search engine rankings and boost the visibility of your law firm.
Start a blog:
Blogs remain a highly popular way to generate content online and engage with your audience. Therefore, if your website doesn’t already have a blog, it needs one. Starting a blog will allow you to create regular, fresh content which, as long as it’s relevant to your audience’s needs, will keep them visiting your website. And return traffic is crucial to help build and promote your law firm’s presence online.
Make YouTube videos:
One of the most popular sites online is YouTube, with around 2.7 billion users. Accordingly, one of the best practices to promote your law firm involves making YouTube videos. And remember, YouTube is free to use and there’s nothing quite like free marketing. Once you’re signed up, you will be able to create and upload videos which promote your law firm e.g. information guides, company updates, and success stories.
Email marketing:
The power of the email should never be underestimated. After all, what better way to deliver your message directly to a customer, no matter where they are or what they’re doing. With this in mind, you need to plan your email marketing strategy. Make sure you plan regular email schedules e.g. at least two emails per week. These can be used to not only promote your law firm, but also make your customers feel valued by being kept up to date with any developments.
Always respond online:
One of the best practices to promote your law firm is to always respond online. If you receive an email then answer it. If someone asks you a question on social media, give them what they need. And, most importantly, if your law firm receives a bad review online, it always pays to respond. Customers who don’t receive responses are likely to visit other law firms to get the answers to their questions. Therefore, if you want to enhance the reputation of your law firm, always respond.
Use Google Ads:
If you want your law firm to succeed online, you’re going to want to investigate Google Ads. Capable of boosting your online visibility – around 63% of internet users say they have clicked a Google Ad –designing a Google Ads campaign is an excellent way to promote your law firm. Thanks to the algorithms behind Google Ads, they can easily target potential customers – such as those who have recently searched for law firms – and help promote your business to those most likely to convert.
Participate in webinars:
If you’re considered an expert in your field, you can position yourself as an authority figure in your industry. And people like authority figures, those individuals who have the necessary knowledge to be successful. This is why one of the best practices to promote your law firm involves taking part in webinars. Proving to be wildly popular, webinars give you the opportunity to showcase your skills and knowledge. This allows you to enhance your brand’s credibility and, once again, its visibility.
How Do You Find Time to Achieve All of This?
If you can follow the best practices to promote your law firm, you’ll increase your reach and maximize your customer base. However, the problem is finding time to implement all of these marketing strategies. Burnout is already a major problem in law firms, and extra marketing demands are only going to ratchet up those stress levels. But there’s a solution: virtual assistants.
Despite working remotely, virtual assistants can take on almost any task an in-house assistant can complete. This scenario has been made possible due to advances in internet technology, and all a virtual assistant needs is an internet connection and a PC. This means virtual assistants can access any IT infrastructure from anywhere in the world. Naturally, this flexibility is highly attractive to business owners, but there’s more. Virtual assistants can also help your law firm save up to 78% in operating costs, provide 24/7 coverage, and maximize your productivity.
Best of all there are a wide range of virtual assistants available for your digital marketing needs, such as social media virtual assistants and multimedia virtual assistants. These are the individuals who can help you put the best practices to promote your law firm in place.
Where Do You Find Virtual Assistants?
If you’re looking to bring in a virtual assistant to help push your law firm forwards, you’ve got the right idea. But you need to turn to a reputable VA company to make sure you get the best virtual assistant. And Pineapple can make this a reality. With a vast roster of digital marketing virtual assistants at our fingertips, Pineapple is the VA company to help you master those best practices to promote your law firm. Just click here to find out what we can do for you.
